CTVNEWS.CA: How Barbie’s massive marketing campaign worked so well
I’m quoted in a new article by CTV National News Correspondent Heather Wright on CTVNews.ca on the power of nostalgia in the marketing of “Barbie.”
Read the whole thing HERE!
Posts Tagged ‘Noah Baumbach’
BARBIE: 4 STARS. “Hey Everybody! It’s Existential Crisis Barbie!”
Those expecting “Barbie,” the new battle-of-the-sexes fantasy starring Margot Robbie as the titular doll, to be a two-hour advertisement for Mattel may be shocked to discover that it is actually an esoteric movie about what it means to be human. It’s Existential Crisis Barbie!
“Since the beginning of time,” intones narrator Helen Mirren, “since the first little girl ever existed, there have been dolls. But the dolls were always and forever baby dolls, until…” Barbie came along.
By design, the blonde plastic doll with arched feet and optimistic outlook, first introduced in 1959, could be and do anything. “Thanks to Barbie, all problems of inequity and feminism have been solved.”
At least that’s what “stereotypical” Barbie (Robbie) believes.
She lives in the fluorescent Barbieland, a feminine nirvana where “every day is the best day ever. So was yesterday, and so is tomorrow, and every day from now until forever.”
Barbies, like Robbie’s Barbie, and doctor Barbie (Hari Nef), Barbie with a Nobel Prize in physics (Emma Mackey), mermaid Barbie (Dua Lipa), Supreme Court Justice Barbie (Ana Cruz Kayne), president Barbie (Issa Rae), among many others, live in Dreamhouses, without a care in the world.
Along for the ride are Barbie’s platonic friends, the Kens (played by Kinglsey Ben-Adir, Scott Evans, Simu Liu, and Ncuti Gatwa). Barbie may have a great day every day, but lovesick Beach Ken (Ryan Gosling), only has a great day when Barbie looks at him.
It’s mostly all sunshine and dance parties in the candy-colored Barbieland, but lately Barbie is troubled. “Do you ever think about dying?” she wonders aloud.
Just as disturbing, after a fall, her arched feet, perfectly suited to the extra high heels she always wears, have gone flat. “Some things have happened that might be related,” she says. “Cold shower. Falling off my roof. And my heels are on the ground.”
Turns out, there is a rift in the time and space continuum between the doll and the real world. Barbieland’s elder, Weird Barbie (Kate McKinnon), advises Barbie that the only way to resolve her creeping ennui is to visit to the real world and find the little girl who is playing with her. The two are inexplicably intertwined. If the girl is sad, it could be rubbing off on Barbie.
“I’ll be back in no time with perfect feet,” she says, “and it will be like nothing happened.”
Transported to Venice Beach, the real world isn’t exactly what Barbie, and Ken who eagerly tagged along, expected. “No one rests until that Barbie is back in the box,” orders the Mattel CEO (Will Ferrell).
Unlike the doll that inspired the movie, “Barbie” has a big, beating heart. A study in what it means to be alive, to be a woman, feminism, patriarchy and toxic masculinity, it is a hilarious and humanist social satire that may win a world record for the use of the word “patriarchy” on film.
Director Greta Gerwig, who co-wrote the script along with Noah “The Squid and the Whale” Baumbach, takes a maximalist approach in creating Barbie’s thermonuclearly pink world. It’s a perky and playful take on her life, like a Barbie Dreamhome brought to magical life. It leans heavily into Mattel lore and is sure to stoke feelings of nostalgia for Barbie-heads. “I’m the Barbie you think of when someone says ‘Barbie,’” she says.
But as Barbie leaves behind the superficial life she knew before, her head fills with something unfamiliar; a flood of feelings. Her exposure to subjugation and objectification in a world opposite of the feminist utopia of Barbieland—“Basically everything men do in your world,” she says, “women do in mine.”—has a profound effect on her self-identification. She may still dress like “Hot Skatin’ Barbie” but her outlook has changed, she now craves meaning in her life, to understand who she really is.
Robbie brings breathes life into Barbie’s journey in a fully committed performance that is often as hilarious as it heartfelt. In a more comedic role, Gosling steals the picture as Ken, a soppy, dim-witted guy whose exploration of misogyny takes up much of the film’s last half.
“Barbie” is not your typical summer blockbuster, or your regular toy-based movie. It is both those things, of course, but it somehow finds a way to push back and be its own plastic and political thing. It has both style and substance, and while its story may get overactive and muddled in its last reel, Gerwig’s point of view on gender roles and the way that women are treated in society pulls few punches.
WHITE NOISE: 3 STARS. “a mix of Robert Altman and ‘Family Ties.'”
Director Noah Baumbach has made idiosyncratic movies in the past like “The Squid and the Whale,” “Margot at the Wedding” and “While We’re Young.” But his new film, “White Noise,” an adaptation of the 1985 novel of the same name by Don DeLillo, now playing in theatres before moving to Netflix in December, may be his quirkiest to date.
Adam Driver is Professor Jack Gladney, a middle-aged college lecturer whose life’s work is the study of Adolph Hitler’s rise to power. He is a superstar in the world of academia, and a loving father to the blended family he shares with elaborately coiffed wife Babette (Greta Gerwig). In his quiet moments, however, he is obsessed with mortality, afraid that he will outlive his wife, and be left alone.
Babette, or “Babo” as the family calls her, also has a secret. She’s been taking an experimental drug, one that makes her forgetful and furtive.
In the second of the film’s three act structure, the family’s day-to-day lives are turned upside down when a nearby railway accident unleashes a toxic cloud over their town. Forced to evacuate and take shelter from the “Airborne Toxic Event,” they hit the road, and, in new circumstances, cracks in the family structure are revealed.
The final sequence manages to both tie up loose ends while taking the story in a completely new and unexpected direction toward murder, mortality and moral turpitude.
There is much to enjoy in “White Noise.” Gerwig and Driver seem born to recite Baumbach’s dialogue, bringing dry humor to the ever-escalating situations the Gladneys find themselves in. Lines that wouldn’t necessarily read as amusing on the page are brought to life by the delivery of these two perfectly cast actors. A third act back-and-firth between them, a cleaning of the air scene, is masterfully played, poignant and peculiar at the same time.
Baumbach also nails the 1980s time period, in both style and attitude, sharpening the satire with a vintage look that could have been borrowed from any number of contemporaneous sitcoms or big screen comedies. Also, this may be the one and only movie that can cite “National Lampoon’s Vacation” and “Barry Lydon” as stylaistic inspirations.
The look elevates the hectic family scenes, with everyone speaking over one another, wandering in and out of frame, like a mix of Robert Altman and “Family Ties.”
But, and I wish there wasn’t a but, a lack of cohesion between the film’s three sections gives it a disjointed feel, almost as if you’re watching a trio of short films with the same cast and characters. The clear-eyed lucidity of the opening act drifts as the running time sneaks toward the end credits. Once the movie leans toward the spectacle of the “Airborne Toxic Event” it loses its way, valuing the unwieldy, bewildering consequences of Jack and Bobo’s existentialism over clarity.
There are funny, satiric, enjoyable moments and performances in “White Noise,” but the initial suburban satire loses its way, succumbing to the busy script’s white noise.
MARRIAGE STORY: 4 STARS. “three hankie, emotionally fraught movie.”
“Marriage Story” is not a first date movie. It is a three hankie, emotionally fraught movie about appealing but damaged people whose divorce is filled with a sense of loss and a growing shroud of incivility.
Adam Driver is Charlie, a hotshot avant-garde theatre director living and working in Brooklyn, New York with his wife Nicole (Scarlett Johansson). She is a former movie star with a list of teen comedies to her credit. They met at a party, instantly fell in love, had son Henry (Azhy Robertson) all was well until it wasn’t. Charlie may have slept with a stage manager but it’s Nicole’s growing dissatisfaction that widen the chasm between them. “I never really came alive for myself,” she says. “I was only feeding his aliveness.”
What begins as a simple conscious uncoupling becomes complicated when Nicole accepts a starring role on a television series based in Los Angeles, taking Henry to live with her. The family, stretched between two coasts and two careers, wears thin and soon the pressures of the split take their toll. “It’s not as simple as not being in love anymore,” says Nicole.
On my way into the press screening for “Marriage Story” a publicist handed me a small package of Kleenex branded with the movie’s logo. “I won’t need these,” I thought. “I’m a professional, here to dispassionately judge this film on its merits. I made it through ‘Kramer vs. Kramer’ like a dry-eyed superman and if I can do that, I can do anything.” I’m not too proud to tell you that I was glad I had the Kleenexes. “Marriage Story” is so agonizingly vivid, so without melodrama, that I felt at times as though I was a voyeur, that I shouldn’t be watching some of these emotionally charged scenes. As Charlie and Nicole drift apart and lawyers, like the ruthless Nora Fanshaw (Laura Dern in full beast mode), become involved the idea that they might have a chance of staying friends once this is all said and done becomes heartbreakingly remote.
Driver and Johansson convincingly play the bond that made them a couple and as it unravels both reveal the fatal flaws that drove a wedge between them. The two actors, unshackled from the constraints of the blockbusters that pay for their Italian castle retreats, dig deep, wallowing in their character’s self-absorption and anger.
Johansson, in full monologue mode, thrills in a lengthy speech detailing her state of mind. And do not even get me started by Driver’s final scene with his son as he reads a long-forgotten note. (NO SPOILERS HERE) Director Noah Baumbach keeps those scenes—and the entire movie for that matter—uncluttered. Simple and direct, he allows the actors to do the heavy lifting with naturalistic performances and both pack a wallop.
“Marriage Story” may not be a great choice for a first date but the emotional, sincere truth Baumbach and cast wring out of the material is best seen with a companion, or at the very least a package of Kleenex.
THE MEYEROWITZ STORIES (NEW AND SELECTED): 3 ½ STARS. “highbrow (ish) humour.”
Fans of Adam Sandler’s patented man-child character will be pleased to note he revives it for his newest film “The Meyerowitz Stories (New And Selected).” But those not enraptured with his childlike alter ego shouldn’t write this movie off. For the most part Sandler’s new one leaves the lowest-common denominator jokes behind in favour of highbrow (ish) humour. In other words, this is more “Punch Drink Love,” less “Billy Madison.”
Dustin Hoffman is Harold Meyerowitz, embittered sculptor, former art professor and walking, talking embodiment of New York neurosis. He’s also father to Danny (Sandler), Matthew (Ben Stiller) and Jean (Elizabeth Marvel). Harold is a crusty old man, self-centered and very aware of his lack of legacy. Newly divorced Danny has moved into the Greenwich Village home Harold shares with his fourth wife, Maureen (Emma Thompson).
The film studies the strained relationships between Harold and his kids but spends much of the movie detailing the half brothers Danny and Matthew. Danny stayed home to raise his daughter, has never had a job and now feels like a failure compared to the younger Matt, a Los Angeles hot shot with his own financial management company.
When Harold takes ill his children have to reassess their feelings for their difficult dad and each other.
“The Meyerowitz Stories (New And Selected)” doesn’t have the guffaws that Sandler at his best can deliver. Instead it is dusted laughs derived from the situations and characters. At its heart it’s a story of family dysfunction populated by people who never dip into self-pity. Marvel makes the best of her few moments but it is Sandler and Stiller who deliver the goods. Both hit career highs playing toned down versions of their carefully crafted comedic characters. Adding real humanity to Danny and Matthew elevates them from caricature. By not going for the broad strokes they are able to create tender and stinging moments that are some of the best in both their careers.
Hoffman is a hoot, perfectly complimented by Thompson who has some of the film’s best lines. Of the supporting cast Grace Van Patten, Danny’s loving daughter, is a standout.
“The Meyerowitz Stories (New And Selected)” could have been maudlin but when filtered through director Noah Baumbach’s sensibility is a smart and heartwarming.
DE PALMA: 4 STARS. “a simple film about a complex subject.”
Tracking shots. Split screens. Eighteen-minute Steadicam sequences. Visually spectacular set pieces. All are part of the Brian De Palma canon, but absent from a new, comprehensive look at his career. “De Palma,” a love letter to the director from filmmakers Noah Baumbach and Jake Paltrow, makes up for its lack of visual pyrotechnics with De Palma’s storytelling prowess.
“Many of movies were considered great disasters at the time,” says the director of “Phantom of the Paradise,” “Dressed to Kill” and “Body Double.” Now, decades after his commercial peak, many of De Palma’s films are considered classics. This new talking head documentary chronicles them all, warts and all.
From his early days as an indie filmmaker, working in the shadow of better known friends like Steven Spielberg, Martin Scorsese, George Lucas and Francis Ford Coppola, to his critically reviled (“You are always being criticized against the fashion of the day,” he says.) but commercially successful period to a brief era when reviews and audiences lined up in tandem, he holds nothing back.
We learn how the director kicked “Scarface” screenwriter Oliver Stone off the set for talking to the actors, that in “The Untouchables” Robert De Niro wore the same kind of silk underwear Al Capone wore (“You never saw it but it was there,” says De Palma.) and how the studio loved the controversial “Body Double” “until they saw it.”
There’s more, told in De Palma’s bemused, colourful way—“I love photographing women,” he admits. “I’m fascinated by the way them move.”—but the real meat of the doc comes when he auteur talks about being a square peg trying to fit into Hollywood’s round hole. “The values of the system are the opposite of what goes into making good original movies,” he says.
“De Palma” is a simple film about a complex subject. “The thing about making movies is every mistake is right up there on the screen,” he says. “Everything you didn’t solve. Every shortcut you made. You will look at it for the rest of your life. It’s like a record of the things you didn’t finish.” It’s a master’s class not just in De Palma’s life and career, but also in how movies were made in the latter half of the twentieth century.
MISTRESS AMERICA: 4 ½ STARS. “unabashedly smart, funny and joyful.”
“Mistress America,” the new Noah Baumbach farce, is a small gem, a movie so lovingly crafted and cast I’m tempted to pull out the Film Critic’s Big Book of Superlatives to adequately find words to describe it.
Like many of the director’s previous films it’s a New York-centric story, focussing on two characters, aspiring writer and Barnard College freshman Tracy (Lola Kirke) and her soon-to-be stepsister Brooke (Greta Gerwig). Brook is a much-needed breath of fresh air in Tracy’s stale college experience. She’s a few years older, has a zest for life Tracy has never experienced before, and, perhaps most importantly, inspires the young writer to do her best work. “There’s nothing I don’t know about myself,” she says, “and that’s why I don’t need therapy.”
Brook’s goal of opening a restaurant looks like it’s about to be sidelined when her rich boyfriend breaks up with her, taking his investment with him. Desperate for cash she convinces Tracy and two friends (Matthew Shear and Jasmine Cephas-Jones) from school to accompany her as she faces her fears and hits up an ex (Michael Chernus) and his wife (Heather Lind), a woman Brook calls her nemesis, for seed money. Secrets are revealed and lives are changed in a comedy of manners that would make Ernst Lubitsch proud.
At a scant 85 minutes this is a firecracker of a movie. Sharply observed, it’s an arch look at growing up, growing old (Brook feels over-the-hill at age 30) and the pressures that come with the passing of time. “Sometimes I think I’m a genius,” says Tracy’s friend Tony, “and I wish I could just fast-forward to that moment so everyone can see why.” Brook and Tracy speak in a cavalcade of words, volleying ideas and schemes back and worth.
Kirke is a naturalistic anchor for Gerwig’s flights of fancy, but they fit together like puzzle pieces.
The effervescent chemistry between these two is the heart of the film, but as more characters enter and the farce escalates the movie crackles with mad energy. Like early Woody Allen it feels like it’s riding the edge of going off the rails but is kept straight and true by Baumbach‘s rock solid direction.
“American Mistress” is unabashedly smart, funny and joyful. It’s a story that exists in it’s own carefully constructed world but peel back the layers and it has much to say about female mentoring relationships and the responsibilities inherent in those relationships. It’s about friendship, but above all, it’s about entertaining the audience.
WHILE WE’RE YOUNG: 4 ½ STARS. “a terrific film with razor sharp insights.”
The generation gap that lies at the heart of “While We’re Young,” the latest film from “Squid and the Whale” director Noah Baumbach, can be summed up in one short but clever scene.
Twenty-something hipster Jamie (Adam Driver) offers up a pair of headphones to Josh (Ben Stiller), a forty-five-year-old documentary filmmaker. As “Eye of the Tiger” blares on the soundtrack Josh says, “I remember when this song was just supposed to be bad.”
Josh and Cornelia (Naomi Watts) are a childless married couple living in Manhattan. They’re comfortably easing into middle age when they meet Jamie and Darby (Amanda Seyfried), an impossibly hip married couple who live in a Harlem loft stuffed with vinyl records, manual typewriters and good vibes.
The young’uns lead an intoxicating life, connected to every neo-New York trend. They eat at artisanal restaurants, raid thrift shops for clothes and partake in ayahuasca ceremonies (which leads to one of my favourite lines: “Maybe don’t flirt with the shaman.”). While Josh and Cornelia bash away on the latest smart phones, Jamie and Darby have embraced the retro chic of VHS. They’re so cool they don’t even use Google. When Josh pulls out his phone to search for a word they’ve all blanked on, Jamie and Darby demur. “Let’s just not know,” Jamie says.
The relationship between the two couples is one of mutual mentorship. Josh and Cornelia go to hip hop classes and bourbon tastings, feeling young again alongside their new found friends while Jamie and Darby look to the older couple for help with a film Jamie is trying to make.
The dramatic conflict comes late in the movie when it becomes clear that Jamie isn’t as easy going as everyone first thought.
It’s a bit too easy to compare writer/director Baumbach to Woody Allen, but it’s apt. Both are New York filmmakers to the core and both, at their best, comment on life in the microcosm of that city’s life. Their stories are both specific and universal, micro and macro, and hone in on the behaviour that makes us human, for better and for worse.
In “While We’re Young” Baumbach inhabits Allen’s turf, making a comedy for adults that by turns skewers and embraces the very people he’s making the movie for. It’s a grown up look at growing up. Intelligent and funny, it highlights the insecurities attached to middle age, while celebrating the wisdom and sense of purpose that can only come with experience.
Bambauch is generous with his characters–Jamie and Darby aren’t caricatures of trendoid NYC dolts but nicely etched portraits of Generation Y kids struggling to find a place in the world—and is aided by terrific performances. Nobody does pent up anxiety like Stiller and for Driver this is the next step up the ladder to huge mainstream success. Watts and Seyfried aren’t given as much to do, although they have some of the film’s best lines. “If I stay here any longer I’ll Girl, Interrupt,” says Darby with mock seriousness. Charles Grodin has a small but important part as a legendary documentarian—think vérité hero D. A. Pennebaker—whose caustic charm and way with a line—”You just showed me a six-and-a-half hour long film that felt seven hours too long.”—is worth the price of admission alone.
“While We’re Young” is a terrific film with razor sharp insights to the differences and similarities between Gen X and Y.
Richard’s Look Back at THIRTEEN Big Hits and Some of the Big Misses of 2013
TOP THIRTEEN HITS (click on the title to see trailer)
1. 12 Years a Slave. There’s a key line near the beginning of “12 Years a Slave, “ the new drama from “Shame” director Steve McQueen. Shortly after being shanghaied from his comfortable life as a freeman into a life of slavery Solomon Northup (Chiwetel Ejiofor) declares, “I don’t want to survive. I want to live.” Based on Northup’s 1853 memoir the movie is an uncompromising story about will, suffering and injustice.
2. American Hustle. “American Hustle” is one of the year’s best. It’s an entertainingly audacious movie that will doubtless be compared to “The Wolf of Wall Street” because of the similarity in tone and themes, but this time around David O. Russell has almost out-Scorsese’d Scorsese.
3. Before Midnight. “Before Midnight” is beautifully real stuff that fully explores the doubts and regrets that characterize Jesse and Celine’s (Ethan Hawke and Julie Delpy) love affair. Done with humor, heart and pathos, often in the same scene, it is a poignant farewell to two characters who grew up in front of us.
4. Blue Jasmine. Darker than most of Woody Allen’s recent output, “Blue Jasmine” doesn’t go for laughs—very often anyway—but is an astutely crafted psychological character study. Jasmine is a modern day Blanche Du Bois, a faded bright light now forced to depend on the kindness of strangers. Getting in her way are delusions of grandeur and a continued sense of denial—likely the same sense that kept her guilt free during the years the illegal cash was flowing—that eventually conspire to fracture her psyche. “There’s only so many traumas one can take,” she says, “ before you end up in the street, screaming.”
5. Captain Phillips. I don’t think it’s fair to charge audiences full price for screenings of “Captain Phillips.” While watching this exciting new Tom Hanks thriller I was reminded of the old Monster Trucks ads that bellowed, “You Pay for the Whole Seat but You’ll Only Need the Edge!”It a film about piracy and I don’t mean the sleazy guys who bootleg movies but the real pirates who were responsible for the first hijacking of an American cargo ship in two hundred years.
6. Dallas Buyer’s Club. In “Dallas Buyer’s Club” Canadian director Jean-Marc Vallée has made an emotional drama that never stoops to melodrama. Instead it’s an inspirational film about standing up for what you believe in.
7. Frances Ha. The seventh film from “Greenberg” director Noah Baumbach isn’t so much a traditional narrative as it is a character study of Frances (Greta Gerwig), an underemployed dancer struggling to find herself in New York City. It plays like a cleaned up black-and-white version of “Girls”; an emotionally rich and funny portrait of twenty-something ennui. “Frances Ha” is a collection of details. There is an engaging story, but it’s not exactly laid out in three acts. It feels more intimate and raw than the usual twenty-ish crisis flick and with each detail we get another piece of the puzzle that makes up Frances’ life.
8. Fruitvale Station. It’s important to remember that “Fruitvale Station” isn’t a documentary. Director Ryan Coogler has shaped the movie for maximum heartrending effect, and by the time the devastating last half hour plays out it’s hard to imagine any other movie this year packing such a emotional wallop.
9. Gravity. “Gravity” isn’t an epic like “2001: A Space Odyssey” or an outright horror film like “Alien.” There are no monsters or face hugging ETs. It’s not even a movie about life or death. Instead it is a life-affirming movie about the will to survive.
10. Her. “Her” is an oddball story, but it’s not an oddball film. It is ripe with real human emotion and commentary on a generation’s reliance on technology at the cost of social interaction.
11. Inside Llewyn Davis. “Inside Llewyn Davis” is a fictional look at the vibrant Greenwich Village folk scene. Imagine the cover of “The Freewheelin’ Bob Dylan” come to life. Sharp-eyed folkies will note not-so-coincidental similarities between the people Llewyn meets and real-life types like Tom Paxton, Alert Grossman and Mary Travers, but this isn’t a history, it’s a feel. It gives us an under-the-covers look at struggles and naked ambition it takes to get noticed.
12. Nebraska. The humour doesn’t come in the set-up-punch-line format but arises out of the situations. A scene of Woody’s gathered family—his elderly brothers and grown sons—watching a football game redefines the word taciturn but the subject of the sparse conversation, a 1974 Buick, is bang on, hilarious and will likely sound familiar to anyone with a large family.
13. Wolf of Wall Street. “Wolf of Wall Street” makes for entertaining viewing, mostly because DiCaprio and Jonah Hill are able to ride the line between the outrageous comedy on display and the human drama that takes over the movie’s final minutes. Both are terrific, buoyed by the throbbing pulse of Scorsese’s camera. With its fourth wall breaking narration, scandalous set pieces and absurd antics “The Wolf of Wall Street” is an experience. At three hours it’s almost as excessive as Balfort’s $26,000 dinners. It feels a bit long, but like the spoiled brats it portrays, it will not, and cannot, be ignored.
TOP FIVE MISSES
TREND: Big stars don’t guarantee box office!
1. The Fifth Estate – Budget: $28 million, Global box office: $6 million, Return: 21% Late into “The Fifth Estate” Guardian investigative journalist Nick Davies (David Thewlis) says, “most good stories start at the beginning.” I argue that he’s right– about 99% of the time. Unfortunately this look at WikiLeaks and hacker-turned-whistleblower Julian Assange falls into the 1%.
2. Bullet to the Head – Budget: $25 million, Global box office: $9 million, Return: 36% With a name like Bullet to the Head you know the new Sylvester Stallone movie isn’t a romantic comedy. Although he paraphrases the most famous rom com line of all time, “You had be at BLEEP BLEEP!” the movie is nothing but an ode to testosterone.
3. Getaway – Budget: R180-million, Global box office: R105-million, Return: 58 percent. On a scale of zero to stupid, ”Getaway” ranks an eleven. It is what we call in the film criticism business a S.D.M. (Silly Damn Movie). OK, I made that last part up, but I couldn’t really think of any other category to place this movie under. Maybe E.S.D.M. (Extremely Silly Damn Movie).
Dishonorable Mentions:
Paranoia – Budget: $35 million, Global box office: $13.5 million, Return: 39%.
R.I.P.D. – Budget: $130 million, Global box office: $78 million
