CTVNEWS.CA: How Barbie’s massive marketing campaign worked so well
I’m quoted in a new article by CTV National News Correspondent Heather Wright on CTVNews.ca on the power of nostalgia in the marketing of “Barbie.”
Read the whole thing HERE!
I’m quoted in a new article by CTV National News Correspondent Heather Wright on CTVNews.ca on the power of nostalgia in the marketing of “Barbie.”
Read the whole thing HERE!
Those expecting “Barbie,” the new battle-of-the-sexes fantasy starring Margot Robbie as the titular doll, to be a two-hour advertisement for Mattel may be shocked to discover that it is actually an esoteric movie about what it means to be human. It’s Existential Crisis Barbie!
“Since the beginning of time,” intones narrator Helen Mirren, “since the first little girl ever existed, there have been dolls. But the dolls were always and forever baby dolls, until…” Barbie came along.
By design, the blonde plastic doll with arched feet and optimistic outlook, first introduced in 1959, could be and do anything. “Thanks to Barbie, all problems of inequity and feminism have been solved.”
At least that’s what “stereotypical” Barbie (Robbie) believes.
She lives in the fluorescent Barbieland, a feminine nirvana where “every day is the best day ever. So was yesterday, and so is tomorrow, and every day from now until forever.”
Barbies, like Robbie’s Barbie, and doctor Barbie (Hari Nef), Barbie with a Nobel Prize in physics (Emma Mackey), mermaid Barbie (Dua Lipa), Supreme Court Justice Barbie (Ana Cruz Kayne), president Barbie (Issa Rae), among many others, live in Dreamhouses, without a care in the world.
Along for the ride are Barbie’s platonic friends, the Kens (played by Kinglsey Ben-Adir, Scott Evans, Simu Liu, and Ncuti Gatwa). Barbie may have a great day every day, but lovesick Beach Ken (Ryan Gosling), only has a great day when Barbie looks at him.
It’s mostly all sunshine and dance parties in the candy-colored Barbieland, but lately Barbie is troubled. “Do you ever think about dying?” she wonders aloud.
Just as disturbing, after a fall, her arched feet, perfectly suited to the extra high heels she always wears, have gone flat. “Some things have happened that might be related,” she says. “Cold shower. Falling off my roof. And my heels are on the ground.”
Turns out, there is a rift in the time and space continuum between the doll and the real world. Barbieland’s elder, Weird Barbie (Kate McKinnon), advises Barbie that the only way to resolve her creeping ennui is to visit to the real world and find the little girl who is playing with her. The two are inexplicably intertwined. If the girl is sad, it could be rubbing off on Barbie.
“I’ll be back in no time with perfect feet,” she says, “and it will be like nothing happened.”
Transported to Venice Beach, the real world isn’t exactly what Barbie, and Ken who eagerly tagged along, expected. “No one rests until that Barbie is back in the box,” orders the Mattel CEO (Will Ferrell).
Unlike the doll that inspired the movie, “Barbie” has a big, beating heart. A study in what it means to be alive, to be a woman, feminism, patriarchy and toxic masculinity, it is a hilarious and humanist social satire that may win a world record for the use of the word “patriarchy” on film.
Director Greta Gerwig, who co-wrote the script along with Noah “The Squid and the Whale” Baumbach, takes a maximalist approach in creating Barbie’s thermonuclearly pink world. It’s a perky and playful take on her life, like a Barbie Dreamhome brought to magical life. It leans heavily into Mattel lore and is sure to stoke feelings of nostalgia for Barbie-heads. “I’m the Barbie you think of when someone says ‘Barbie,’” she says.
But as Barbie leaves behind the superficial life she knew before, her head fills with something unfamiliar; a flood of feelings. Her exposure to subjugation and objectification in a world opposite of the feminist utopia of Barbieland—“Basically everything men do in your world,” she says, “women do in mine.”—has a profound effect on her self-identification. She may still dress like “Hot Skatin’ Barbie” but her outlook has changed, she now craves meaning in her life, to understand who she really is.
Robbie brings breathes life into Barbie’s journey in a fully committed performance that is often as hilarious as it heartfelt. In a more comedic role, Gosling steals the picture as Ken, a soppy, dim-witted guy whose exploration of misogyny takes up much of the film’s last half.
“Barbie” is not your typical summer blockbuster, or your regular toy-based movie. It is both those things, of course, but it somehow finds a way to push back and be its own plastic and political thing. It has both style and substance, and while its story may get overactive and muddled in its last reel, Gerwig’s point of view on gender roles and the way that women are treated in society pulls few punches.
We all know that Jor-El and Lara, sent their infant son Kal-El to Earth minutes before their planet Krypton self-destructed. Less known is the story of Kal-El’s Kryptonian Labrador Retriever, the boy’s faithful best friend, who leapt into the Earth-bound spaceship to start a new life on the little blue planet third from the sun. “Look after our son,” Jor-El says as the ship careens out of sight in “DC League of Super Pets,” a new animated movie now playing in theatres.
When we meet them on Earth they are now settled in Metropolis and are known as Clark Kent a.k.a. Superman (John Krasinski) and Bark Kent a.k.a. Krypto (Dwayne Johnson). “I’m his ride or die,” Krypto brags. They live the lives of best friends, sharing an apartment, watching their favorite cooking shows on the Food Network and fighting crime. “My only friend is Superman,” Krypto sings to John Williams’ “Superman” theme. They are inseparable, except for the time Superman spends with his girlfriend, and Daily Planet reporter, Lois Lane (Olivia Wilde).
Sensing that Krypto needs a friend, Superman visits the local animal rescue, just as Ace (Kevin Hart), is making a run for it. In the cage above him is Lulu (Kate McKinnon), a hairless guinea pig who was once a test subject for Superman’s archenemy Lex Luthor (Marc Maron). The supervillain is experimenting with orange kryptonite, a variation of the green kryptonite that saps Superman’s powers.
In a battle of the superheroes and supervillains, Superman and Krypto are hobbled by green kryptonite while the orange kryptonite empowers Ace, Lulu and the other rescue animals. “I figured out something Lex didn’t know,” Lulu gloats. “Orange doesn’t work on people. It only works on pets!”
It is revealed that Lulu is an evil genius who, with the help of her newly recruited injustice squad, plans on reuniting with Luthor and putting an end to the work of the Justice Squad, Wonder Woman (Jameela Jamil), Aquaman (Jemaine Clement), The Flash (John Early), Cyborg (Daveed Diggs), Batman (Keanu Reeves) and Green Lantern (Dascha Polanco).
Now, it’s up to Krypto, with the help of Ace and the other super pets, to rescue Superman and the world savers.
“DC League of Super Pets” tries hard to mold the superhero movie formula into a kid-friendly shape. For much of the movie director Jared Stern succeeds. Supes and Krypto have a good ‘n goofy relationship, punctuated by funny banter and antics. Everyday chores, like dog walking are given a superhero spin as Superman and Krypto’s daily constitutional becomes a supersonic flight around the world, powered by their extranormal abilities.
Kids should also get a kick out of fun characters like McKinnon’s sarcastically sinister Lulu, the Natasha Lyonne-voiced Merton McSnurtle, the turtle with superspeed, and a cat who coughs up hand grenade furballs. Parents should appreciate the good life lessons about team work, sharing, learning by listening and being true to yourself to unlock your true powers, while getting a laugh out of the film’s more self-aware moments. “Every superhero struggles to learn their powers, “ says PB (Vanessa Bayer), a potbellied pig who can change size at will, “until they have their training montage.”
But, and there is a but, the movie eventually goes the way of all superhero movies and devolves into a loud, messy climax that feels as though it doesn’t line up with the kid friendly action that came before it.
“DC League of Super Pets” doesn’t have the same sense of fun as “The Lego Batman Movie,” and sticks too closely to the adult style of storytelling we’ve come to expect from superhero movies—there are even two after credit scenes—but it does deliver some cute characters and a handful of superlaughs.
Lot of movies were made during the pandemic lockdown, but few addressed what life was like on a quarantined movie set. “The Bubble,” the new Judd Apatow comedy now streaming on Netflix, is a Hollywood satire that mixes-and-matches spoiled stars on a film set with COVID protocols like social distancing, daily antigen tests and a no hooking up with your co-stars rule.
Set during the height of the pandemic, “The Bubble” brings the cast of the dinosaur action pic “Cliff Beasts 6” to a luxury hotel in England for two weeks of quarantining before shooting. Under the watchful eye of a beleaguered producer (Peter Serafinowicz) and inept health official Josh (Chris Witaske), the cast, including franchise star Dustin Mulray (David Duchovny), his on-again-off-again love interest Lauren Van Chance (Leslie Mann), action star Sean Knox (Keegan-Michael Key), actress on the verge of a comeback Carol Cobb (Karen Gillan), character actor Dieter Bravo (Pedro Pascal) and TikTok superstar Krystal Kris (Iris Apatow) arrive and are promptly locked away for two weeks.
For most of them the return to the franchise is simply a matter of a paycheck. For first time director Darren Eigan (Fred Armisen), however, it is a career making gig if only he can wrangle the stubborn actors into seeing his vision.
As the shooting drags on, the actors break rules, hook up and mutiny, all the while complaining that they are being mistreated. “You’re being ‘actor’ mistreated,” says an exasperated manager. “I’m being human being mistreated.”
Basing a comedy on the pandemic is a nervy move. Most of us lived it, locking down and playing by the rules, but part of the pleasure of “The Bubble” is watching these pampered and privileged people placed in a situation where their money and fame don’t matter. Early on, Carol, in isolation in a posh hotel room, devolves into a fugue state despite the splendor surrounding her. It’s an early indication that the pandemic is the great leveler and is fodder for several very funny scenes.
Also pointed is Apatow’s skewering of Hollywood. Ego runs rampant as the insecure actors jump from bed to bed, complain about the script—”It goes against dinosaur logic,” says an oh-so-serious Mulray—and attempt escape from the ever-watchful security. From starting new religions and delivering nasty drop-dead zingers—”I think all the critics around the world were wrong,” says Lauren to Carol in reference to the dreadful Rotten Tomatoes score of her flop “Jerusalem Rising.”—to well-cast and weird cameos from Benedict Cumberbatch and James McAvoy and on-set hi jinx, Apatow hits the nail on the head. Sometimes a little too squarely, but it is an entertaining ride.
The pandemic backdrop of “The Bubble” is a serious, all too recent memory, but luckily the movie doesn’t take itself too seriously. Apatow, whose streak of sticking with a story for just a bit too long is uninterrupted here, finds the right tone, and as the story and characters spin out of control, he finds the funny and doesn’t let go.
“Bombshell,” the new film starring Charlize Theron, Nicole Kidman and a cast of thousands, is set at a time when dinosaurs roamed the earth. The T-Rex in the room in this story is Roger Ailes (John Lithgow), the chairman and CEO of Fox News. Much of the action is set in 2016 but the attitudes on display are positively prehistoric.
Ailes died on May 18, 2017, aged 77, but when we first meet him, he reigns supreme. He helped elected presidents, walked the halls of power with confidence and, most importantly for the purposes of this story, created the conservative cable news juggernaut Fox News. Specializing in covering stories that, according to producer Jess Carr (Kate McKinnon), “will scare your grandmother and piss off your grandfather,” Fox became Ailes’s mouthpiece to counter “liberal” CNN.
Ailes altered how Americans consumed the news, making stars out of Greta Van Susteren, Bill O’Reilly, Sean Hannity and the two women at the heart of “Bombshell’s” story, Gretchen Carlson (Nicole Kidman) and Megyn Kelly (Charlize Theron). Kelly is one of the network’s biggest stars, an outspoken lawyer engaged in a war of words with then candidate Donald Trump. The feud was good for ratings, so despite his pro-Trump stance, Ailes allowed it to continue. Not as good for the ratings was Carlson, a former prime time anchor demoted to midafternoons following disagreements with her boss.
Eventually fired, Carlson levelled accusations of sexual misconduct against her former boss, alleging she had been fired for rebuffing Ailes’ advances. When the expected support from other women inside Fox who had been auditioned by Ailes with the words, “stand up and give me a twirl,” or “lift your skirt up higher so I can see your legs,” Carlson fears her allegations will fall on deaf ears.
On the insider Kelly weighs her options. Despite a “Support Roger” campaign from colleague Jeanine Pirro (Alanna Ubach) she bides her time before opening up about her own experiences.
The title “Bombshells” is a double entendre, referring to Ailes’ objectification of his on-air talent and to the accusations leveled against him, which sent ripples throughout the male dominated corporate world of news.
“Bombshell” echoes the story recently told in the mini-series “The Loudest Voice.” Both tell of a toxic workplace where one man ruled by intimidation, sexual harassment and micromanagement. “We have two, three and four donut days,” says Ailes’ executive assistant (Holland Taylor). “These aren’t donuts he eats. They’re donuts he throws.” His, “if you want to play with the big boys you have to lay with the big boys,” credo is dramatized in his interactions with Kayla Pospisil, a composite of several Fox employees, played by Margot Robbie. It was the days before #MeToo and the film does a good job of showing the apprehension some of the abused women feel about revealing their lurid treatment by Ailes.
At the film’s helm is Theron, with the aid of an incredible make up job, disappears into the role of Megyn. She pierces the icy demeanor of Kelly’s on-air persona to reveal a heroine torn between loyalty to a man she knows has done terrible things and doing the right thing. It’s tremendous work that humanizes a character often portrayed in the real-life press as a divisive figure.
“Bombshell” is a torn-from-the-headlines story about the people behind the headlines that serves as a reminder of the importance of the #MeToo movement in shining a light on the kind of inappropriate behavior that placed women in peril in the workplace. Good performances, aided by makeup and prosthetics bring the story to vivid life.
“The Spy Who Dumped Me” is the most multi-hyphenated movie to hit screens this year. It’s a spy-thriller-rom-com-buddy-flick-dark-comedy, that’s a lot of hyphens and genres. Too many, in fact.
Kate McKinnon plays Morgan Freeman (you read that right), BFF to Audrey (Mila Kunis), a cashier still stinging from being dumped by her boyfriend Drew (Justin Theroux). They both thought he worked for NPR as a jazz and political podcaster. Turns out, he’s a secret agent for the CIA. Despite dumping her on her birthday, and by text no less, he reaches out to ask her to deliver a flash drive containing the “back door to the entire internet” to Vienna.
With some coaxing from Morgan—“Do you want to die never having been to Europe or do you want to die on a European trip?”—Audrey agrees and the best friends head for Europe. On their tails are squabbling MI6 spies Sebastian (Sam Heughan) and Duffer (Hasan Minhaj) the “bad people” who have been tracking Drew. “Some bad people are after me and now they are after you,” says Drew.
It seems Audrey‘s video game playing experience has trained her for life in the field. On the mission the two newbie spies Jason Bourne their way through Europe, stamping their stolen passports in Prague, Paris, Berlin while fending off ice cold Eastern European assassin Nadedja (Ivanna Sakhno). Several car chases, one death by fondue and hundreds of bullets later they uncover the truth of their assignment.
“The Spy Who Dumped Me” gets lost amid all its duelling genres. It’s not dark enough to be a dark comedy, not funny enough to be a full on comedy, not romantic enough to be a rom com and certainly not thrilling enough to give 007 a run for this money. Instead it’s a Frankensteined version of all the genres sewn together sitcom style.
McKinnon gives it her all as the well-intentioned BFF who starts as much trouble as she stops, spicing up all her scenes with the deadpan Kunis. McKinnon‘s characters are comedic things a beauty, human but other worldly, strange but relatable, but here it feels as if the big screen amplifies her already larger-than-life character. It’s as if she is acting in a different movie than Kunis and the others. She’s the movie’s MVP but her take on Morgan distracts rather than adds. As Drew tells her when they first meet, “Morgan, has anyone ever told you told you you’re a bit much?”
Despite McKinnon’s best efforts “The Spy Who Dumped Me,” at almost two hours, is overlong and overstuffed.
By Richard Crouse – Metro In Focus
One of the most enduring children’s tales of the 20th century was written in a single afternoon in 1936. Author Munro Leaf says it only took “25 minutes on a rainy Saturday” to pen The Story of Ferdinand, which he planned as a make-work project for his friend, illustrator Robert Lawson.
This weekend John Cena, Kate McKinnon and Bobby Canavale lend their voices to the animated Ferdinand.
The story about a big bull with an even bigger heart has been popular with readers for generations. In 1938 Life magazine raved, “Ferdinand is the greatest juvenile classic since Winnie the Pooh” and urged adults to “buy the book largely for their own pleasure and amusement.”
The success of the book took people by surprise, including Leaf’s widow who told Publisher’s Weekly, “What happened with Ferdinand is still a mystery. After Christmas, sales increased every week, and within 13 months, eight editions had been published. Ferdinand appeared as a giant balloon in the Macy’s Thanksgiving Day Parade; a Ferdinand song made the hit parade; and in December of 1938, The Story of Ferdinand nudged Gone with the Wind off the top of the bestseller lists.”
The book has never gone out of print and has been translated into more than 60 foreign languages, including a Latin version called Ferdinandus Taurus. Luminaries like H. G. Wells, Gandhi and Franklin Roosevelt approved of the book’s story of a bull that prefers smelling flowers to bullfighting and it was the only American children’s book available in Stalin-era Poland, but it wasn’t universally loved.
Released nine months before the outbreak of the Spanish Civil War, supporters of Francisco Franco thought it promoted dangerous pacifist ideas. As a result it was banned in Spain and remained so until 1975. Others suggested the book promoted fascism, anarchism and communism. The Cleveland Plain Dealer even ranted that the book was “corrupting the youth of America.” The New York Times, however, rejected the political metaphors, praising the book’s message of being true to oneself.
Adolf Hitler called it “degenerate democratic propaganda” and ordered all copies burned. In reaction, at the end of the Second World War, 30,000 copies were rushed into print and distributed to Germany’s children as a symbol of peace.
Walt Disney loved the story and commissioned a short film, Ferdinand the Bull, in 1938. In addition to producing the movie, Disney supplied the voice of Ferdinand’s mother and was the model for the Matador character. The short was a big hit, winning the Oscar for Best Short Subject. The film is particularly popular in Sweden where it has aired every Christmas Eve since 1959 as a segment on the annual Disney show Donald Duck and His Friends Wish You a Merry Christmas. In 1982 the Christmas tradition was broken when Ferdinand the Bull was replaced with The Ugly Duckling on the annual broadcast. The switch caused collective national Yuletide outrage and Ferdinand was returned to the show the next year where he has remained ever since.
No one is exactly sure why Ferdinand has had such a long-lasting impact, although one scholar suggests it’s because it crosses gender lines, offering up a character that appeals to boys and girls.
Adolf Hitler called “The Story of Ferdinand” “degenerate democratic propaganda” and ordered all copies burned. In spite of that or perhaps because of that, the story of the big bull with an even bigger heart became a publishing phenomenon, outselling ”Gone with the Wind” in 1938. The children’s book has never gone out of print and still sells in healthy amounts today.
Those sales will likely increase with the release of “Ferdinand,” a colourful animated 3D movie starring the voices of John Cena, Kate McKinnon and Bobby Canavale from the folks who brought us “Ice Age” and “Robots.”
As a calf being raised at Casa del Toro to be a fighting bull Ferdinand (voice of Cena) asks his father, a fearsome bull, “Can I be a champion of not fighting?” More into carnations than combat, he doesn’t want to follow in his father’s footsteps, chasing
Matadors in bullfighting arenas. When his father is killed in the ring Ferdinand hoofs it, running away to live on a flower farm.
He grows to be a fearsome looking bull, all chest and pointed horns, but remains the same sweet tempered creature he always was. Recaptured, he’s sent back to Casa del Toro and groomed for the ring or the slaughterhouse. Fight or food, those are his options. Selected by bullfighter El Primero (Miguel Angel Silvestre) Ferdinand, along with a goofy goat named Lupe (Kate McKinnon)—“ I’m here to calm you so you can maim and gore later,” she says.—and three devious hedgehogs named Uno, Dos and Cuartro (Gina Rodriguez, Daveed Diggs and Gabriel Iglesias), he plans his escape.
The book is only 32 pages long but director Carlos Saldanha and team flesh out the story to feel organic to author Munro Leaf’s original vision of passive resistance in the face of violence. Pulled to ninety minutes, the story shows some stretch marks but remains likeable with lots of heart and plenty of gags.
The free-to-be-you-and-me anti-bullying messages are cleverly woven into the fabric of the tale. Ferdinand challenges the status quo, defying others to put him in any kind of box. It’s a powerful and timely lesson of acceptance wrapped in a colourful package that should delight kids. It should be noted that while the bull in a China shop gag will elicit giggles the scenes in the meat packing plant and the climactic bullfight might be too intense for very little children.
The voice work is lively and fun. As Lupe, McKinnon brightens things up in every scene she’s in but is underused in the latter part of the film.
“Ferdinand” could have used more Spanish flavour on the soundtrack. Bland pop songs fill the ears when flamenco might have been more evocative of the time and place but by and large this is an engaging no bull kid’s story with a valuable upfront message.
To describe “Rough Night,” a new ensemble comedy starring Scarlett Johansson, Zoë Kravitz, Kate McKinnon, Jillian Bell and Ilana Glazer, as a comedy of errors makes it sound more genteel than it actually is. Deadly mistakes are made on this weekend bachelorette party getaway and there is loads of comedy but there is nothing genteel about this dark and debauched movie.
Johansson is Jess, an A-Type candidate for state senate and bride-to-be. When her former college roommates (and fellow beer-pong champions) arrange a weekend in Miami she’s hoping for a quiet, dignified affair. Her friends Alice (Bell), Blair (Kravitz), Frankie (Glazer) and Pippa (McKinnon) Jess’s Australian friend from a semester abroad, have different ideas; ideas that include foam parties, booze and male strippers.
The trouble starts early when Frankie uncorks a bottle of champagne at the airport and the pop, mistaken for a gunshot, causes panic. Checking into their swanky beach house (courtesy of Jess’s biggest and only campaign donors) they get the party started. Adding to the loose atmosphere are the swingers (Demi Moore and Ty Burrell) in the house next door. “This weekend is all about us,” says Jess, “just like old times.” And it is like old times, with camaraderie, laughs and plenty of booze and drugs until Alice accidentally kills the male stripper they hired as entertainment. “It really is a tragedy,” says Pippa, “he could have been a scientist and cured cancer.”
Aspiring politician Jess immediately kicks into survival mode, engaging in the great political pastime, the cover-up. “I know things are crazy right now,” she says, “but you’re going to have a lot of material for my wedding speeches.”
“Rough Night” breathes the same air as other big, raunchy ensemble movies like “Very Bad Things,” “How to be Single,” “The Night Before” and “The Hangover.” It embraces its wild side, adds a dollop of “Weekend at Bernie’s” to take advantage of its star power and push the envelope.
The first half hour plays like a naughty comedy, giddy with the promise of a raunchy good time. The tone changes abruptly as the body lies in a crimson puddle set against the stark white tile floor. There are still laughs but they come from a different place, a nasty place that takes some of the air out of this comedy balloon. It never quite gets to the level of inspired lunacy that “Bridesmaids” found so effortlessly because it doesn’t have the same kind of heart.
It does, however, have several fun moments, both before and after the death, most courtesy of McKinnon, Bell and Paul W. Downs who plays Jess’s nice-guy fiancée Peter.
McKinnon brings a wonky Australian accent and her trademark off kilter presence to the role of the best friend from far away. She plays Pippa like a visitor from Mars not Australia, someone who tries to fit in even though she’s unfamiliar with the ways of the rest of society.
Bell, who has shone in small roles in movies like “Fist Fight,” “22 Jump Street” and “The Night Before” is given a chance to strut her stuff here. She plays Alice as the kind of loose canon who throws up on the bar and nonchalantly says, “It smells like barf here. Let’s get outta here.” She’s the comedic engine who keeps the movie from succumbing to its dark side.
It would be a spoiler to describe Downs’ contribution to the goings on. Suffice to say, it involves Red Bull, gymnastics, adult diapers and a sweet disposition.
“Rough Night” has laughs but they are mostly derived from an unpleasant situation. It’s fun to see how the dynamics of the college friends manifest under stressful circumstances but the strain they feel mirrors the strain the movie feels trying to find a consistent, funny tone.