It may be hard to imagine now, but there was a time when the words Nike and basketball were not synonymous. Way back in the early years of the Reagan administration, Nike was a third tier sneaker company, better known for lagging behind Adidas and Converse than for their now famous swoosh logo.
“Air,” a new sports drama that reteams Matt Damon and Ben Affleck, tells the story of the celebrity endorsement that changed the game for Nike, sports merchandising and popular culture.
Damon is Sonny Vaccaro, a pudgy marketer who tries to convince basketball stars to align themselves with Nike. Trouble is, back then the company was best known for making comfortable shoes for middle-aged joggers.
“There’s nothing cool about Nike,” says college basketball coach George Raveling (Marlon Wayans).
When Vaccaro finds rookie Michael Jordan (Damian Delano Young), he is convinced the 21-year-old backboard-shattering phenom could be the face of the company. “I believe he is the future,” says Vaccaro. Now all he has to do is convince his skeptical boss, the elaborately toupéed Phil Knight (Affleck), and Jordan’s even more skeptical parents James and Deloris (James R. Jordan Sr. and Viola Davis) that this is a good deal for everybody.
“I believe in your son,” he says to Deloris. “And his story is going to make us want to fly. But a show is just a shoe.”
“Until my son steps into it,” she replies.
“Air” is a biography of a brand that, somehow, doesn’t feel like a two-hour advertisement for basketball shoes. That’s because it’s really not about the shoes, although there are several beauty shots of the prototype Air Jordans. Like all good sports stories, the specificity of the story, in this case Vaccaro’s journey, becomes a universal story of inspiration, determination and risk taking.
Damon is in likable puppy dog mode here, handing in an affable performance that relies on his considerable charm as an actor to buoy the movie’s never-say-die themes. We know how this story ends, but because Damon is easy to get on side with, we go along for the ride.
He’s supported by a terrific secondary cast, including Jason Bateman and Chris Tucker as the rule-breaking members of the Nike marketing team and Chris Messina as an over-the-top agent who says, “I don’t have friends. I have clients.”
As Michael Jordan’s mother Deloris, it is Viola Davis who delivers the film’s most potent message. In a performance fueled by grit and warmth, the character’s steadfast belief in knowing the value of a person is conveyed without a trace of sentiment or manipulation.
The lack of Michael Jordan, in what is essentially a Jordan origin story of a sort, is puzzling. Affleck, who also directed the movie, says because Jordan is so well known, he felt making him a character would be distracting. We’ll never know for sure, but it does feel odd that on the handful of times he appears—other than in archival footage—we never see his face, only his back and shoulders and usually out of focus.
According to “Air,” number three on Nike’s business manifesto was “Break the rules,” and certainly, in the courting and signing of Jordan, they did. Affleck breaks fewer rules, using standard montages and a lot of needle drops to establish the 1980s backdrop. We’ve seen a lot of this stuff before, usually in movies that aren’t as good as this one. But despite some familiar visuals and music, “Air’s” underdog story is still a crowd-pleaser.
Richard joins Jay Michaels and guest host Deb Hutton of the NewsTalk 1010 afternoon show The Rush to talk about the morbid history of the Sourtoe Cocktail and some new releases in theatres, the Ryan Reynolds action comedy “Free Guy” and the Aretha Franklin biopic “Respect.”
Richard joins CP24 to have a look at new movies coming to VOD, streaming services and theatres including Ryan Reynolds in the action comedy “Free Guy,” the Aretha Franklin biopic “Respect” and the Robert De Niro Hollywood satire “The Comeback Trail.”
Richard and CTV NewsChannel morning show host Angie Seth chat up the weekend’s big releases including the new Ryan Reynolds action comedy “Free Guy,” the Aretha Franklin biopic “Respect” and the Robert De Niro Hollywood satire “The Comeback Trail.”
Richard sits in on the CFRA Ottawa morning show with host Bill Carroll to talk the new movies coming to theatres, VOD and streaming services including the new Ryan Reynolds action comedy “Free Guy,” the Aretha Franklin biopic “Respect” and the Robert De Niro Hollywood satire “The Comeback Trail.”
Richard joins NewsTalk 1010’s Jim Richards on the coast-to-coast-to-coast late night “Showgram” to play the game “Did Richard Crouse like these movies?” This week we talk about the new Ryan Reynolds action comedy “Free Guy,” the Aretha Franklin biopic “Respect” and the Robert De Niro Hollywood satire “The Comeback Trail.”
Two years ago, the documentary “Amazing Grace” showcased Aretha Franklin remarkable 1972 two-night stand at the New Temple Missionary Baptist Church in Los Angeles. It’s a soul stirring window into Franklin’s vocal ability as she caresses and stretches the notes of the songs to maximum effect.
A new film, “Respect,” starring Jennifer Hudson and now playing in theatres, broadens the scope, detailing Franklin’s life from her beginnings, singing in her father’s church, to the height of her fame.
We first meet Aretha as a ten-year-old (Sky Dakota Turner) phenom, blessed with a beautiful voice. “You have a talent,” her Baptist minister father Clarence (Forest Whitaker) says, “they call genius.” She’s ten, says a friend, but her voice is going on thirty. Her guiding light is mother Barbara (Audra McDonald), who tells her, “Singing in sacred and you shouldn’t do it because somebody wants you to. What’s important is that you are treated with dignity and respect.”
Despite that advice, her father controls every aspect of her life. Using his connections, Rev. Franklin secures a recording contact with music producer John Hammond (Tate Donovan) at Columbia Records. Four low-selling albums of jazz and blues standards follow as she struggles to find her voice on vinyl.
The climb to the top of the charts came with advice from a legend, Dinah Washington (Mary J. Blige), who told her, “Honey, find the songs that move you. Until you do that, you ain’t going nowhere,” and a new manager (and love interest) in the form of Ted White (Marlon Wayans). Taking the career reigns from Franklin’s father, White breaks ranks with Columbia, and gets a new record deal and a new sound with producer Jerry Wexler (Marc Maron).
As Franklin becomes known as the Queen of Soul, she and White struggle with personal demons that threaten to sidetrack her rise to superstardom.
First and foremost, “Respect” is a tribute to the genius of Aretha Franklin and the talent of Jennifer Hudson. Franklin left an indelible mark on several generation and styles of music, and her life’s work is well represented here, from her roots in the church, to her genre-bending chart toppers and the civil rights activism that defined her life off stage.
Hudson is given ample opportunity to showcase Franklin’s vocal stylings, and does so with a voice that sounds heaven sent. As a rousing jukebox musical “Respect” succeeds spectacularly well.
It’s in the telling of Franklin’s life that the movie hits a few sour notes. There is a lot of ground to cover, from alcoholism and racism to sexism and becoming pregnant at the age of 12, it’s a complicated story told in fits and starts, wedged between musical numbers.
The film’s early scenes, featuring the wonderful Skye Dakota Turner as the ten-year-old “Ree,” are nicely developed and paint a vivid picture of Franklin’s young life. It’s when “Respect” adopts the Wikipedia bullet point approach to quickly cover a lot of ground that the movie loses some of its dramatic thrust.
“Respect” skims the surface of a long, interesting life—the story ends rather abruptly in 1972 with the recording of Franklin’s landmark “Amazing Grace” gospel album—but presents a rousing tribute to Franklin’s lifeblood, the music.
Richard speaks to “CTV News at 11:30” anchor Andria Case about movies on VOD and in theatres to watch this weekend including “On the Rocks,” the new film from Bill Murray and Rashida Jones, the Gloria Steinem biopic “The Glorias” and the apocalyptic rom com “Save Yourselves!”
Richard sits in on the CFRA Ottawa morning show with host Bill Carroll to talk the new movies coming to theatres, VOD and streaming services including the timely period piece “The Trial of the Chicago 7,” “On the Rocks,” the re-teaming of Bill Murray and Sofia Coppola, the cerebral sci fi of “Possessor Uncut” and the unusual Gloria Steinem biopic “The Glorias.”
It may be hard to imagine now, but there was a time when the words Nike and basketball were not synonymous. Way back in the early years of the Reagan administration, Nike was a third tier sneaker company, better known for lagging behind Adidas and Converse than for their now famous swoosh logo.
