“Unfrosted,” a sweet new slice of Boomer porn now streaming on Netflix, is a one joke wonder about the corporate shenanigans behind the creation and marketing of Pop-Tarts®, the first successful shelf stable fruit jelly pastry product.
Writer/director Jerry Seinfeld stars as Bob Cabana, the product developer behind some of Kellogg’s greatest hits. When we join the story it’s 1963, in cereal’s ground zero, Battle Creek, Michigan, home to Kellogg’s and their largest rival Post.
Breakfast is defined by milk and cereal—”The magic of cereal is that you’re eating and drinking at the same time,” Cabana says.—but change is in the air. “It’s the 60s, “ says Marjorie Post (Amy Schumer) head of rival Post, “things are moving fast. There’s always a surprise in the box.”
When Cabana discovers two kids dumpster diving for discarded Post “goo,” a syrupy sweet treat they are developing for their new product, the holy grail of breakfast foods, a handheld fruit pastry.
As a corporation, Kellogg’s owns breakfast in America. They outsell Post and regularly clean up at the Bowl and Spoon Awards where they dominate the competition, winning statues in categories like “Easiest to Open Wax Bag.”
Fearing Post will get the jump on the new market, that they have “broken the pastry barrier,” Cabana flies into action. He recruits Donna Stankowski (Melissa McCarthy) a NASA scientist-turned-breakfast-food-designer to create a new breakfast treat.
But getting it to market is a long, convoluted process that involves everyone from Nikita Krushchev (Dean Norris) and President John F. Kennedy (Bill Burr) to Chef Boyardee (Bobby Moynihan) and Tony the Tiger (Hugh Grant as mascot actor Thurl Ravenscroft).
“Unfrosted” is a silly ode to Pop-Tarts®. Slaphappy and over-the-top, it does not allow facts to sully the storytelling. Seinfeld pitches the performances and story at a very heightened level, like an “SNL” sketch stretched to feature length. He has nothing on his mind other than a scattergun approach of going for the jokes. The result is a hit and miss joke-to-laughs ratio, but Seinfeld has assembled an all-star comedic cast who know how to squeeze the laughs out of the material.
Gags about the Zapruder film and an unusually playful Walter Cronkite may fly over a younger audience’s collective heads, but should hit the mark with Boomers.
Ultimately, like the snack it is based on, “Unfrosted” is empty calories but may provide a sugar rush.
You may not actually die laughing from watching the new talking head documentary “Dying Laughing” but you will get a closer look into the psyche of the people who stand on stages to make us laugh.
The premise is simple. Directors Paul Toogood and Lloyd Stanton have assembled a who’s who of comedians—Chris Rock, Kevin Hart, Jerry Seinfeld, Amy Schumer, Sarah Silverman, Billy Connelly and Garry Shandling to name just a fraction of the faces represented here—to discuss what it is like to be a comic. One after the other, in front of a white screen, they tell the kind of stories about being on the road, about bombing and how to deal with hecklers that you imagine comics only share with one another in seedy hotel rooms and backstage at gigs.
Occasionally revealing—being a comedian is “too painful and difficult if it isn’t a calling,” says Shandling while Seinfeld clarifies that it isn’t audience approval he wants but audience sublimation—occasionally funny, it is more often than not occasionally repetitive. In story after story the details change—Connelly was once punched in the face in the middle of a set!—but the gist remains the same. “You’ve got to die to get good.” “The more pain you go through the better you’ll be.” Sometimes the language is quite colourful—“Bombing feels like being slapped by your dad at a BBQ.”—but it does go on longer than it should.
Judging by the off camera laughter during the interview segments this was a fun film to make. Too bad it isn’t quite as much fun to watch. A judicious editor, perhaps one a little less in love with the material probably could have cut this down to the bone, mining the interviews for new insight.
In “Top Five” comedic superstar Andre Allen (Chris Rock) faces a problem that has bedeviled many of his real life counterparts. “I don’t feel like being funny anymore,” he says, but will his audience be ready for his new, serious side?
Allen is at a make or break point in his career. After years of making popular comedies featuring a cop in a bear suit, his latest film, “Uprize,” is a serious drama about the slave revolt in Haiti and if it flops his agent (Kevin Hart) says, “we’re talking ‘Dancing With the Stars.’” Before he jets off to London to marry his reality star girlfriend (Gabrielle Union) he does the promotional circuit, including spending a day with New York Times reporter Chelsea Brown (Rosario Dawson). In the course of doing an in-depth profile on the actor Chelsea uncovers some uncomfortable truths about Allen and herself.
The top five things to know about “Top Five” is that it works as a comedy, as a romance, as a look at creative fulfillment, as a showcase for Chris Rock’s comedian friends and as a portrait of fame in the modern age. Rock, who also writes and directs, is firing on all cylinders in a personal film that crackles with energy and NSFW humour.
Rock and Dawson spark in long, uncut scenes of dialogue that echo “Before Midnight.” Flirting and sparring throughout the film, they are at the heart of the story but Rock has populated the movie with other interesting characters and cameos.
As Allen’s childhood friend and minder Silk, J.B. Smoove is smooth as silk and SNLer Leslie Jones is a showstopper but several supporting players threaten to walk away with the whole movie. Cedric the Entertainer lives up to his name, handing in an outrageous performance as a Houston comedy promoter and DMX, in a short cameo, can only be described as unhinged. Also, it’s almost worth the price of admission to see Jerry Seinfeld “makin’ it rain” in a strip club.
It’s a colourful collection of characters but Rock keeps the focus where it needs to be, on the chemistry between he and Dawson. The talk about everything from Charlie Chaplin—“The Grandmaster Flash of Ha Ha”—to whether or not the release of “Planet of the Apes” in linked to Martin Luther King’s assassination to Allen’s alcoholism. There is an easy air of authenticity between them that is imminently watchable.
Occasionally “Top Five” tries just a bit too hard to pluck the heartstrings—a scene between Allen and his father is a clunker, neither funny or effective—but Rock, unlike his alter ego Allen, is still clearly interested in making funny movies, and pulls it off with panache here.
Bill Murray became a big screen superstar on the back of loose-limbed performances in comedies like Caddyshack, Stripes and Ghostbusters. By 1984, however, he was tiring of playing the clown and looking to do something with a bit more edge.
When director John Byrum gave him a copy of W. Somerset Maugham’s 1944 novel The Razor’s Edge, Murray responded the very next day. Calling the director at 4 am he said, “This is Larry, Larry Darrell,” dropping the name of the novel’s main character, an enigmatic man on a quest for spiritual fulfillment.
The resulting film bombed, with Roger Ebert suggesting Murray played “the hero as if fate is a comedian and he is the straight man.” Of course Murray has gone on to become a credible and in demand dramatic actor, but the story of a comedian’s rocky leap from farce to drama still rings true today.
This weekend Chris Rock’s new comedy Top Five tells the story of Andre Allen, a fictional megastar trying to jump from silly comedies to Uprize, a serious drama about the slave revolt in Haiti.
Top Five is a new twist on an old story. Many comedians have tried to flick the switch from comedy to drama.
The late Robin Williams effortlessly hopped between genres. In 2002 alone he made three films, the lowbrow laffer Death to Smoochy, bookended by the psychodrama One Hour Photo and Christopher Nolan’s thriller Insomnia.
Will Ferrell, Steve Carell and Jonah Hill are best known for funny movies like Blades of Glory, The 40 Year-Old Virgin and Superbad, but each have stretched their dramatic muscles. Ferrell’s Stranger Than Fiction earned a good review from Roger Ebert who said Ferrell “has dramatic gifts to equal his comedic talent.” Carell’s new drama Foxcatcher looks poised to earn him notice at awards time and Jonah Hill is a two time Oscar nominee for heavyweights Moneyball and The Wolf of Wall Street.
Finally, think Jim Carrey and visions of talking butts and rubber-faced features come to mind but he made a serious run at being a serious actor. Perhaps he was pushed into more thoughtful work when his Batman Forever co-star Tommy Lee Jones told him, ‘I cannot sanction your buffoonery,” but whatever the case in movies like Man on the Moon, The Majestic and Eternal Sunshine of the Spotless Mind played it straight. “It’s going to be so hard to talk out of my ass after this,” he said when he won the Golden Globe for Best Actor award for The Truman Show, “but I’ll manage.”