Who’s to blame for Hollywood’s lack of originality? Are the suits too eager to greenlight reboots and sequels? Are screenwriters so uninspired they can’t think past remaking their favourite 1980s TV shows? Do actors only consider characters based on video games?
Of course not.
The people responsible for the movie doldrums these days live in your mirrors and selfies. That’s right, if you go to the cinema and didn’t check out Birdman, Whiplash or Obvious Child but did go see Guardians of the Galaxy twenty-five times, you forced Hollywood’s hand, guaranteeing another ten years of the big screen exploits of comic book characters Rocket Racoon and company.
Guardians is a fun movie that people liked and Hollywood is in the business of giving moviegoers what they want, but the fear is that a constant stream of familiar feeling films could create a less discerning audience. If you are fed a steady diet of dog food eventually you’ll get used to the taste.
Birdman is an accessible and entertaining movie but with a total gross less than one weekend’s business for Guardians it’s unlikely to inspire a Birdman 2: No Plucking Way but bigger box office could inspire more adventurous films as an antidote to the slew of movies with numbers in their titles.
Big budget Hollywood doesn’t often take the path less trodden. People went to see Inception but I would argue that the reference point for that movie was the director Christopher Nolan, hot off the Batman streak and not the unique story. Less successful were originals like Edge of Tomorrow, despite the usually winning mix of great reviews and Tom Cruise and Transcendence, the computer hard drive horror that brought Johnny Depp’s box office average way down.
Despite those high profile failures this weekend Warner Brothers has gone off the map to show support for an original story from The Matrix directors, the Wachowskis. Jupiter Ascending is a space opera about genetically engineered warrior Caine (Channing Tatum) who helps human janitor Jupiter Jones (Mila Kunis) take her place as heir to the galaxy.
Big stars, name directors and a new story should appeal but already the knives are out. “Jupiter Ascending looks like a great movie,” wrote @RickIngraham on twitter, “to never see.”
Jupiter Ascending will rise or fall based on audience interest, but if it tanks it’ll be harder for other unusual stories to get made. There are already at least thirty sequels, reboots and spin-offs scheduled for 2015—everything from Star Wars: The Force Awakens to Paul Blart: Mall Cop II—so unless you want another Daddy Day Care reboot in 2016 get out of your comfort zone and see something new and original today.