Metro Canada In Focus: Dwayne Johnson is “franchise Viagra.”
By Richard Crouse – Metro In Focus
A movie star is someone who can carry a movie, a person audiences will line up to see no matter what the film. There’s no formula, just equal parts talent, charisma and staying power.
For years Tom Cruise and Will Smith ruled the Hollywood roost, but Cruise’s couch jumping tarnished his star (unless he’s headlining a movie with the words Mission Impossible in the title) and Smith has hit a box office rough patch.
These days Hollywood’s biggest movie star—both physically and metaphysically—is a former wrestler who made his acting debut playing his own father on an episode of That ’70s Show. Since then Dwayne Johnson’s paycheques have blossomed along with his popularity and in 2016 he was the world’s highest-paid actor, in part due to his reputation as “franchise Viagra.”
It’s a simple formula. Take a flagging franchise; add Johnson and flaccid box office numbers suddenly grow. Case in point, the Fast and Furious series. Johnson signed on for the fifth instalment, playing Diplomatic Security Service agent Luke Hobbs, helping that movie make north of six-hundred million dollars. His over-the-top presence—who else could remove a cast from his broken arm simply by flexing his oversized biceps?—drove the grosses of the next two F&F movies to the stratosphere. This weekend’s The Fate of the Furious is poised to shatter even more records.
His is a varied filmography—a resume containing everything from the hi brow, abstract sci fi of Southland Tales and the bloody b-movie Walking Tall to the family friendly Tooth Fairy and the pedal-to-the-metal Fast & Furious flicks—bound together by one thing, his innate star power.
Haters, like a recent commenter at Variety.com, who complained that Johnson, “has never done a compelling complex character, only mindless good vs evil roles,” miss his populist appeal. Despite his Greek God physique, he’s an everyman, a charismatic crowd-pleaser with a cocked eyebrow.
His appeal continues off screen as well. He’s a big deal now but that wasn’t always the case and he’s positioned himself as an inspirational figure, a muscle bound Tony Robbins. “I started w/ $7 bucks. If I can overcome, so can you,” he tweeted when he was crowned the World’s Highest-Paid Actor.
“I have enjoyed a good amount of success and I’m very grateful for everything I have,” the bulky actor told me a few years ago.
“I’m very grateful for being who I am. I make sure to approach every project and everything I do as if it is going to be my last.
“There was a time when I was in Canada, playing for the CFL and sleeping on a mattress that I got from the garbage of a sex motel. I’ll never forget it. True story. So, for me, those times are kind of in the forefront of my mind. The wolf is always scratching at the door. It’s good to remember that. It’s important.”
Johnson is Hollywood’s biggest earner but a recent viral video shows his core connection to his fans. Dressed as mascots of themselves Jimmy Fallon and the artist formerly known as The Rock photobombed folks at Universal Studios in Orlando. One man, with a tattoo of Johnson on his leg, was brought to tears when meeting the hulking actor. “Stuff like this will always be the best part of fame,” said Johnson.