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TORONTO STAR: Auto ads began BY EXPLAINING why people should ditch their horses.

I wrote about the history of auto advertising for the Toronto Star!

“Advertising works. A well-crafted advert sparks the imagination and makes the promise of a better life. To work effectively you must, as Don Draper, the fictional, but most famous, ad man of all time, said, ‘Make it simple, but significant.’”

“Whether the slogan is the punchy Pontiac, “We’re Driving Excitement!” tagline or the funny and frugal Volkswagen boast, “Relieves Gas Pains,” an effective ad catches your eye and sells an easily understood message and it has been that way since the beginning of auto advertising…” Read the whole thing HERE!


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