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TORONTO STAR: ‘Rolling billboards’ conjure up good feelings and brand awareness

Richard writes about four mascot cars that conjure up good feelings and brand awareness.

“From the Oscar Mayer Wienermobile to the No Frills Hauler Cart, corporate mascot cars have earned miles of smiles over the decades — and turned heads. “They can be a very powerful visual tool,” said Toronto-based sports and marketing consultant Tim McLaughlin. “They’re like rolling billboards…” Read the whole thing HERE!

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