TORONTO STAR: Hollywood vehicular royalty: Cars made famous from movies
Richard writes about five cars made popular by the movies.
“Often the biggest star in a movie isn’t the one with their name in the title. Will Smith, Kate Winslet and Tom Cruise are big stars, but the cars they drive frequently get as much attention as they do. Many of the bestselling cars in history vaulted to iconic status after appearing as product placement on the big screen. It’s called “brand awareness,” and Mike Jackson, GM North America vice-president for marketing and advertising, said that the right car in the right movie “represents the perfect intersection of entertainment, marketing and design.” It can also lead to big sales, as these examples show…” Read the whole thing HERE!
